The Ad Group is a small boutique-styled organisation focused on delivering positive results in a market that is becoming more and more challenging. Our studio fosters a culture of partnership between ourselves and our clients by sharing responsibilities, ideas and goals.

Location
The Ad Group is located at 48 Lydiard St South Ballarat. From humble beginnings in a home office, positive customer response has encouraged the recent opening of our modern advertising studio.

Our Vision
The Ad Group aims to design, develop and implement successful advertising campaigns, the kind that provide outstanding results for our clients and generates long term partnerships for our agency.

Clients
Producing great work requires a good partnership between client and agency - one of mutual cooperation and respect.Together we can create cost effective advertising solutions that will stimulate response, influence customers, increase your brand awareness and grow total sales.

Our Team
The TAG team consists of six marketing professionals who specialise in graphics and web design, cinema advertising and media planning, buying and implementation. Together these talents combine to deliver creative, innovative advertising solutions. Meet The Ad Group team.

Humble beginings
The Ad Group commenced operation in May, 2005 and customer demand has seen us thrive from a home office into a full service advertising agency. The Ad Group was inspired to help local business achieve a better return on their advertising investments. The industry was full of complicated marketing jargon that small business owners struggled to understand. A need existed for a proven strategy to measure the potential return on investment for advertisers. Motivated by a desire to improve the success of small business, TAG developed an easy to follow CPM (cost to reach potential target demographic) template to calculate and compare advertising effectiveness. Taking the guesswork out of advertising, this analysis enabled advertisers to compare the reach, frequency and cost effective measures to increase the return on their advertising investment.

Regions we cover
Although our primarily business is sourced in Ballarat, our growing reputation as an industry leader has encouraged enquiry from other regions including Melbourne, Perth, Queensland, New South Wales and the Northern Territory.

How we differ from our competitors
The Ad Group is a developing business that has quickly established a reputation for delivering a competitive advantage to the organisations that we work in partnership with. Our ‘street smart’ experience and network of motivated supplier’s enables us to deliver a better ROI for our customers. We have developed a’ Cost Per 000’s’ template for our clients that compares & evaluates advertising schedules and helps them maximise their advertising spend.

What is involved in the day-to-day operations of TAG?
The Ad Group creates, develops and delivers advertising solutions for our clients on a daily basis. We listen to client needs, identifying core strengths, and turn a brilliant concept into a tool to influence the way customers respond. Working closely with preferred suppliers and business partners, we customise cost effective advertising campaigns’ using television, radio, press, cinema, direct marketing, graphic design and web development. TAG is able to cater for individual budget requirements and conducts a thorough pre and post campaign analysis to ensure the best possible ROI.

Why would potential customers try our products/services rather than their current supplier?
The Ad Group is continually looking for new ideas that will provide our customers with an advantage over their competitors. TAG does not lock clients into contracts and prefers to let the quality of our service and the ability of our team to exceed customer expectation.

What is the main attraction of our customer service?
The Ad Group specialises in the needs of small to medium businesses. Our services take the hassle out of managing complex marketing issues and free up our clients time so that they can focus on their core business. TAG appeals to customers looking for easy to understand advertising advice that provides measurable results, creative campaign concepts and better ROI.

What is our priority when dealing with customers?
We make it a priority to understand our clients businesses so that we can personalise our response to their needs, analyse feedback and plan strategies that will help them achieve their short and long term goals. Listening to our clients keeps us in touch with the marketing issues that are important to them and compliments TAG’s hands on approach to managing their advertising. No-one knows their organisation better than someone who lives it every day, so we do not assume that we know everything. Instead we use customer insight to effectively prepare great advertising plans.