For 35 years The Ballarat Market, managed and organised by The Rotary Club of Ballarat South has been a major event for the Ballarat community. Attracting 2-3,000 visitors each Sunday and housing over 300 stalls the market offers everything from books and plants to tools and clothing. Working with the Rotary Club of Ballarat South The Ad Group has developed a new style for the market, sure to appeal to the various target audiences of the market and stall holders alike.
The logo features a big bold b representing the region of Ballarat, surrounded by icons of some of the items you will find at the market in bright bold colours.
The logo has been put together to elicit excitement from the community and to modernise the market and attract new audiences whilst remaining respectful to the markets history and place in the community.
The logo is supported by bold stationary and branding materials such as business cards, letterheads, envelopes and flyers.