Be Seen And Heard With Video Advertising
Harness the visual difference.
Gone are the days when using a video to promote your business was limited to just the old family television set sitting in the lounge room. Video advertising has now become more powerful and effective than ever thanks to the millions of digital screens that Australians interact with every day. Whether its a smartphone screen or a massive 6m cinema screen, video advertising can reach anyone, anywhere!
Why is Video Advertising Powerful?
Videos have come a long way since the invention of motion pictures in 1892. What was once the black and white marvel of the 20th century, has now evolved into one of the most used means of communication and advertising. In a single day, more than 500 Million hours of video content is watched on YouTube alone. That's not including the 10 Billion Snapchat watched each day or the 20 Million videos uploaded to Facebook each month. in short, that's a lot of cat videos!
“But how does that help me and my business?”
In 2018, the West Coast Eagles took on the Collingwood Magpies for the AFL Grand Final at the MCG. 100,022 sports fans attended the event, leaving the stadium only 2 seats short of max capacity, the largest crowd since the 1986 Grand Final. Those who where unable to attend in person watched from home, pubs and bars, and even online. In total, 4.3 Million people tuned in to watch the Eagles win. However, that’s not the only thing they were watching.
Every single person watching the game from home was also watching the ads appearing during the breaks. Commercials for different brands, products, services, and promotions were all being broadcast directly to the 4.3 million people watching their Tv’s. Now imagine if that was your add they were seeing. 4.3 million Mums, Dads, brothers and sisters, aunts and uncles, and grandparents all watching an ad for your business. Nobody can deny the benefits of that level of exposure. Exposure that only video advertising can bring.
“But not everyone watches Tv!”
It’s true, not everyone watches Tv, just like not everyone likes sport. However, video advertising isn’t just limited to Tv’s! Showing you’re ads on Tv is only one of many possible ways to use video as a form of advertising. Your ad can be shown online, on your website, on social media, or even on YouTube either as a standard video or as an ad, placed on someone else’s video, or both! But showing your videos online isn’t your only alternative either! Why not take your ad to the silver screen with cinema advertising? Just another of the many possible ways you can use video advertising!